The December issue of Elle features a special guest on the cover, who we had the pleasure to meet. To promote the magazine before the launch we went behind the scenes with Elle to shoot this full-length promotion video. The video was placed on Elle’s facebook page, and in a few days the video harvested 185.000+ views.
The full-length video served as the ground for a cross-media campaign. We customized the video to different formats for outdoor, social and programmatic.